Overview

For Berkshire Hathaway HomeServices, I oversaw social media strategy and content creation with a clear goal: drive interest and generate leads for Boston-area listings.

From property spotlights to neighborhood features, I crafted raw, UGC style posts, helping the brand stand out as personable in a competitive market. By aligning content with seasonal trends, buyer psychology, and the company’s upscale reputation, I helped boost engagement, expand their reach, and ultimately generate more interest in the homes they represented.