Overview

For The Knitting Tree LA, I served as a hands-on creative and strategic partner—developing content and communication that reflected the deep sense of community the shop is known for. The goal was always the same: to make every digital touchpoint feel as warm and welcoming as walking through their front door.

Through ongoing collaboration, I helped them strengthen their brand voice, elevate their visual storytelling, and connect with a wider audience—while staying true to the warmth, personality, and inclusivity that define their space.